(I really hate this because Cracker Barrel has always been a favorite of ours. Here in Florida, I haven't seen all the 'wokeness' infection yet but I guess it's coming.)
DAMN YOU ! Cracker Barrel.
Cracker Barrel CEO Julie Masino has responded to the backlash against the company's bizarre woke rebrand, and it's as bad as you might imagine.
Speaking to ABC's "Good Morning America" on Thursday, anchor Michael Strahan, Masino was asked about the videos on social media slamming the redesign backlash.
https://www.youtube.com/watch?v=R9Si-7EGPcE&t=1736s
(During the first part of the interview, along with her stupid little cringe giggle, was her explaining how the tariff’s have impacted them, letting you know that they are anti-Trump.)
Masino first reflected on the decision the company made a year ago to change the look of restaurants inside, removing the more down-home country look for something more sterile and changing the menu.
Masino said that for the remodels they were responding to what their guests want, saying, "We are doing all this for them."
And how about that menu change? Masino appeared to try to dodge the question about, "Is the food changing?" Instead, her response was that "innovation has proven to be really great at Cracker Barrel" and said that they were "reinvigorating their dinner menu."
That's woke speak for "Yes, yes we are, because we know better than generations before us who made food people kept coming back for."
When asked why Cracker Barrel was making all these changes, Masino's corporate-speak didn't fail with her reply that "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow."
During an interview a year ago, the CEO admitted to CNBC's Jim Cramer that the company made the menu changes with input from "people who love Cracker Barrel" and "people who have never been to Cracker Barrel." Oh boy.
Part of the rebrand included the recent unveiling of the new logo for the company, opting to remove the man sitting next to a barrel from its iconic logo and instead using just the words "Cracker Barrel" on a yellow background.
Cracker Barrel is not hiding its goals to become more inclusive. They even have a "diversity and inclusion" tab on their website:
It read:
Our teams work hard to create a culture of hospitality that's welcoming, respectful and inclusive to everyone who walks through our doors. Our food and décor celebrate warm memories of the past, and our inclusive culture and beliefs help us make way for an even brighter future, together. Discrimination, overt or through unconscious bias, has no place at Cracker Barrel Old Country Store.
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