(I'm actually glad to hear this. I don't drink much any more but I really liked Corona. It's not my only beer but it has a great taste. I gave it up back when they first joined the Go Woke, Go Broke crowd.)
Constellation Brands, which owns the rights to sell the Mexican-made beers Corona, Modelo, and Pacifico in the U.S., told employees that it would cease DEI practices, stop working with the LGBTQ activist group the Human Rights Campaign, stop using the term “Latinx,” end its advocacy for bills like the Equality Act, and direct employees not to inject personal activism while representing the company brand.
“No woke company is safe and they’re all better off if they start changing NOW before we get to them next,” added Starbuck, a former music video director. “We’re a new, energized movement that believes in going on offense and using the financial power of conservatives to end the poisonous reign of wokeness.”
Starbuck has exposed DEI practices at major companies, pressuring them to reconsider. His activism has changed corporate policies at Tractor Supply, John Deere, Harley-Davidson, Lowe’s, Ford, Coors, Jack Daniels, Boeing, Toyota, Walmart, McDonald’s, and others.
https://x.com/robbystarbuck/status/1909666843016773930