Victoria’s Secret goes back to basics after DEI marketing tanks sales

Lingerie retailer Victoria’s Secret plans to withdraw its attempt at being more inclusive with its marketing, reverting to its original reputation in the wake of decreased sales.
(Victoria’s Secret can never make this right. These companies that cater to the hate-mongers and freaks of the planet should NOT be allowed to step back and rebrand until they go on all the national media and apologize PROFUSELY and acknowledge that they screwed up by catering to the WOKE MOBS that aren’t even a part of their customer base. YOU can’t KISS ASS your way to riches. To have to take care of the people who keep you in business.)
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives. However, the rebrand attempt has not translated to increased sales, with the outlet’s projected revenue for this year at $6.2 billion, down by almost 20% compared to 2020’s $7.5 billion.
“Despite everyone’s best endeavors, it’s not been enough to carry the day,” Victoria’s Secret CEO Martin Waters said.
Part of the attempted rebrand included hiring Megan Rapinoe, a (dike) athlete and activist who has advocated transgender women competing in women’s sports, and Valentina Sampaio, who became the outlet’s first transgender model. In the wake of Sampaio’s hiring, Ed Razek, former chief marketing officer of Victoria’s Secret, resigned from the outlet.
Anyone could have told them that this approach wasn’t going to work.

 

https://www.thegatewaypundit.com/2023/10/get-woke-go-broke-victorias-secret-going-back/