Cracker Barrel lost roughly $200 million in market value on Thursday following the announcement of the new logo, according to CBS News. The stock hit came a day after CEO Julie Masino appeared on “Good Morning America” to defend changes she has spearheaded at the southern comfort store and restaurant.
2 of the 3 largest stockholders in Cracker Barrel are BlackRock and Vanguard.
The DEI & ESG kings of Wall Street.
Now do you see why their girl boss puppet did what she/it/they did?
This is an intentional erasure of American heritage.
If you look at the map and see how many Cracker Barrels are in RED territory, a reasonably intelligent person wouldn't go screaming off to the left for a little 'Woke' identity.
I think CB may be too far gone for that Boss.
In the US, after 3 years of non-use, you can have your trademark cancelled by a 3rd party. It would be nice to see someone else use the old guy and the barrel.
ReplyDeleteI didn't know that it was only 3 years. BUT, from what I'm hearing, CB will still be using the old logo for certain purposes, so that will probably keep the trademark current. It would be nice for another southern home-cooking chain, if there is one, to be able to use it if they drop it entirely.
DeleteI haven't been in a cracker barrel since I went over the Niagara Falls and survived by sheer luck... I haven't eaten there since they took the knee for brown livers matter.
ReplyDeleteYeah, that has been a while. Probably 3 or 4 years ago. I like liver but it's not usually what I ask for when I go to a restaurant. But I thought it was stupid to take them off the menu as many people said they liked 'em.
DeleteI would like to see Aunti Jamima, Cracker Barrel and Unca Bens get together and make a new restaurant. The name, oh I don't know, Benjacraka'.....Jamimbarrel....carry on....
ReplyDeleteThe logo should seriously think about using that little Indian girl too. She was easy on the eyes, lol.
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