Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet …
The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers’ Association.
Sales between January and April plummeted 75.1%, with just 2,665 cars sold across the continent.
Don’t expect the company to pull a 180° when it finally manages to get its flagship $200,000 four-door EV into dealerships late in the year.
Who would have guessed that ads like the one below did not inspire people to blow a fortune on a Jaguar?
Electric vehicles and pushily diverse nonbinary creepiness were supposed to be the future. Fortunately, the future social engineers planned for us has been canceled.
https://x.com/Jaguar/status/1858800846646948155
A couple of the tweets after that disastrous commercial.
Somehow, this is not surprising. WTF were they thinking?
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