Cheba Hut (which opened just a few weeks ago at Colfax and Washington in Denver) wasted no time staking out its territory by poking fun at neighbor Natural Grocers’ anti-GMO billboard.
(This article is from 2015)
The Fort Collins-based sandwich chain is no stranger to drug references (see its name, marketing materials, employee T-shirts and menu for more examples), or using their marquee as a platform for humor.
During the renovation of the new location (formerly a bodega), the sign read “THIS S**T IS TAKING FOREVER” for about 12 hours before being replaced with the more family-friendly “SO CLOSE YOU CAN SMELL IT.”
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