Fruit Stripe Gum, I bid you farewell.

The brand, which has existed since the 1960s under various ownership, is finally disappearing. The multicolored gum, along with its zebra mascot Yipes, is being withdrawn, according to manufacturer Ferrera Candy, as reported by CBS MoneyWatch. The decision to discontinue this product was carefully researched, with several variables being evaluated, such as customer preferences, buying habits, and overall brand trends, according to the company’s statement that was sent to CNN.
Wet ‘n’ Wild gum came in five flavors: peach, lemon, cherry, orange, and melon. The sticks were striped with zebra patterns.  An era has come to a close, according to John Finn of the @snack recollections account on X, who spoke with the Takeout. “Somehow, that dull, fluorescent, sweet gum manages to encapsulate childhood for countless generations in a manner that defies explanation.”
Food & Wine’s Jelisa Castrodale writes, “If you call yourself an older millennial, then you definitely grew up with Fruit Stripe gum, its wildly erratic zebra mascot, and the brightly colored sticks of gum with bold fruit flavors that lasted almost as long as it took you to read this sentence.”