Bud Light falls outside top 10 favorite beers in the US following $20B Dylan Mulvaney marketing disaster, new survey finds.
Bud Light is no longer ranked amongst the top 10 in the US after the Dylan Mulvaney marketing disaster, a survey has found.
In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten.
While the proportion of Americans who 'liked' Bud Light hadn't changed, the popularity of other rival beers surged, pushing it into 15th place.
The latest slump in popularity comes after a disaster move by brewer Anheuser-Busch in April that saw them pair with transgender influencer Dylan Mulvaney.
Since then, Anheuser-Busch has tanked more than $27billion in market value and two of its top executives took a 'leave of absence.'
Recent figures show sales of Bud Light dropped 27.9 percent on last year in the week ending June 24.
This was slightly better than its worst decline on record - 28.5 percent the week before.
Sales of the beer have continued to decline as the company continued to alienate an increasingly large portion of the market.
This drop in sales coincides with an increase in Modelo sales, indicating that America's appetite for beer remains strong, but its preferences are shifting.
Modelo Especial's distribution is controlled by Bud Light parent Anheuser-Busch but its US operations are owned by Constellation Brands, which reported an 11 percent increase in sales for the second quarter of this year.
In mid-June Modelo became the best-selling beer in the US, a position previously held by Bud Light for more than two decades.
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