"Anheuser-Bush executives have trapped themselves in a corporate hell of their own making, and it is difficult not to enjoy the schadenfreude. The company was stripped of its LGBTQ+ rating from the Human Rights Campaign after wavering ever so slightly in its support for the trans agenda. The Corporate Equality Index, on which Anheuser-Busch had previously scored a perfect 100, is used to blackmail corporations into compliance with the latest progressive political agenda.
With sales plummeting almost 25% since the company embraced Dylan Mulvaney as a spokesperson, executives find themselves trapped between a boycott from their core market on one side and a woke social revolution on the other.
Bud Light has appealed to red America for decades by billing itself as the beer of the working man. There is a reason that the beverage is regularly called out by name in country songs; this has been the demographic Anheuser-Busch has always seen as its market. But red America is quickly becoming an unacceptable crowd to cater to. The heartland is filled with wrong kind of people, the ones who might attend church, vote Republican, and oppose the mutilation of their children. White, straight Christian males are the most unclean of all the common folk, and having them as the core of your customer base is seen as deeply shameful."
"The best thing conservatives can do is enjoy the show. The executives who spearheaded Dylan Mulvaney are awful, unrepentant, progressive ideologues who hate red America and deserve what they are getting. It is critical that conservatives not back down, making an example of Anheuser-Busch and ensuring that every company learns to fear a similar backlash. Beer may be a silly flash point for the culture war, but the right must take wins where it can get them. Woke companies should understand that their perverse attempts to push gender ideology into every aspect of American life will come with a severe cost."
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