Yuengling is one of the beers I drink most often when I do drink which is not that often any more.
Leftists ‘Eviscerated’ Pro-Trump Yuengling. Now They’re Desperate to Defend Foreign-Owned Bud Light.
Left-wing activists and journalists have by turns condemned and mocked
the backlash against Bud Light, but they weren’t so shy about dragging
conservative beer-makers through the mud themselves.
The left, now alleging “it’s just beer!” viciously attacked
then-73-year-old Dick Yuengling after he told Eric Trump “our guys are
behind your father” in 2016. Yuengling’s family have been running the
Yuengling Brewery in Pottsville, Pennsylvania, the oldest in America,
for five generations.
“GOOD BYE, Yuengling Brewery,” raged Brian Simms, a gay Democrat state legislator.
“Supporting Yuengling Brewery, that uses my dollars to bolster a man,
and an agenda, that wants to punish me for being a member of the LGBT
community and punish the black and brown members of my community for not
being white, is something I’m too smart and too grown up to do,” he
ranted at the time.
“D.G. Yuengling & Son, Inc. believes that an agenda that is
anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and
anti-equality is best for them and that tells me all I need to know
about what they think is best for their own customers.”
“[T]he problem with mixing a business brand with politics, whether the
subject is same-sex marriage, gender identity and especially issues and
figures as polarizing as Donald Trump, is that you run the risk of
alienating your consumers,” lectured the Washington Post at the time.
Conversely, WaPo published a column on the recent Dylan Mulvaney
controversy suggesting it was an “obvious” business move for Bud Light
given the size of the transgender influencer’s social media following
and the number of young Americans who now identify as trans or
“non-binary”.
The misleadingly-named Men’s Journal took the 2016 opportunity to
denounce Dick Yuengling as a “problematic figure” and list the “many
other reasons you should stop drinking Yuengling right now” besides its
producer’s endorsement of Trump.
“I didn’t expect it would be such a big story,” Yuengling said of the furore in 2017.
“The boy [Eric Trump] just wanted a tour, so I said, ‘Sure.’ But then
it got picked up by the media. They really eviscerated us in Philly,” he
lamented.
Bud Light was bought out along with the rest of the Budweiser operation
by a Belgium-based multinational in a hostile takeover over a decade
ago. Naturally, it has taken on a new, “truly inclusive” direction by
Vice President of Marketing Alissa Heinerscheid, who believed the
“fratty” brand had become “out of touch”.
Leaving aside embarrassing revelations of her own “fratty” past,
Heinerscheid’s decision to try and reconnect with the masses by
partnering with Biden-linked transgender personality Dylan Mulvaney
backfired massively, with conservatives and right-leaning celebrities
like Kid Rock blasting the move, literally as well as figuratively, and
the market cap of Bud Light’s parent company sliding by ~$6 billion.
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